NEWSLETTER EXCLUSIVE: 40 Merch Ideas

NEWSLETTER EXCLUSIVE: 40 Merch Ideas

Here you go 🙂

MUSIC-RELATED

Because, you are a creator of music. 

I’ve already mentioned that physical disks/cassettes/records are nothing but merch pieces in the day and age. Doesn’t mean you can’t have them on full display. If your songwriter (or you, if you’re solo!) of the group has great stories of inspiration and the making of the songs, get them to talk into a microphone, as a behind the scenes CD to the album. While you’ve got the songwriter’s attention, get them to handwrite the lyrics onto pretty paper. If you are classically trained, and know your fans are too, print off some sheet music of the songs. If not, custom guitar picks are dirt cheap.

ON THE SPOT 

Because impulse purchases are easy sells. Your show is a once-in-a-lifetime opportunity, and fans should want a physical piece of that. 

Offer to laminate their concert tickets at the door. If you’re that kind of artist, throw some customized balloons or beach balls around in the crowd, and sell new ones to fans, so they can take home a memory. Depending on fire hazards of the venue, you might need to save the sparklers and cigarette lighters for the parking lot at the end of the night, use glow sticks in your logo colours instead. If your music is known for its big emotional ballads that make people cry, offer to sell some logo-covered tissue packages. Depending on how late in the night you go, offering makeup removing wipes and custom-designed hangover kits prove how dearly you care about your fans’ wellbeing the morning after.

APPAREL

A walking, talking billboard? Why not!

Many bands make the big step when they order custom designed t-shirts. What many of them don’t calculate before ordering, is that unless they have a very target demographic (example: 12 year old girls), they’ll need to order some of every size, which adds up in cost. Then, they’ll discover that some sizes sell faster than others, and end up with a few odd ones left in the outlier (XXS, XXL) sizes, and have put give them away. If you’re starting out with merch, order things that are one-size-fits-all to start. Hats, scarves, tote-bags, silicone bracelets, pins and temporary tattoos might work better.

STATIONERY

If they use it everyday, it might as well make them remember that amazing concert. 

Notebooks (*cough*), pens and calendars get used often, so they might be easier to sell than something that doesn’t. Expanding in the printed paper department, stickers, posters and greeting cards can also be made into something cool.

LIFESTYLE

A little bit of everything and anything you can put your logo on 🙂 

Drink ware, such as water bottles, shot glasses, coffee mugs and coasters. Art pieces, such as dolls, teddy bears and actual visual masterpieces. And, something I’m looking into, cosmetic accessories, such as soaps, sleeping masks, lip balm, powder brushes and cosmetic bags.

You’re welcome 🙂

 

“6 Things Teenager Musicians Shouldn’t Waste Their Money On”

“When Mixtape Marketing Becomes Music Money”

“What Musicians Need To Know About Blog Interviews”

 

 

 

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