As some of you know, as well as writing about the music industry, I am also a singer-songwriter. In preparation for releasing my next EP, I’ve been looking at ways of not just making money from it, but also simply getting it into people’s ears. We as artists know there isn’t a one-size-fits-all career trajectory in the music industry, so there’s got to be more than one way of distributing our latest releases. I counted a few, and am going to weigh the pros and cons of each. These are ten ways to distribute your EP, loosely ranked from bland to brilliant. Bland: for saleRead More →

Note: this article is preachy, peachy and motivational speechy. Hey you! Yeah, I’m talking to you, the fabulous creative person reading this piece right now. When you wake up in the morning, are you excited about your brand? “My brand?” you ask. “You mean my logo and colour palette?” “No, no, no!” I reply. “A brand is everything you are!” It’s okay. A lot of people, even business people can’t quite define what a brand is. Here’s a pretty solid definition I found for us artists reading: “a brand is how people think and feel about your business.” You probably already know that you asRead More →

Making records gets expensive; anyone in the music business will tell you that. With the modern stat that less that 1% of albums breakeven on sales alone, many independent artists are left asking themselves “how the heck will I make my money back?” The answer is to have fans to sell it to. I’ve been reading the work of and listening to a lot of big thought leaders who’ve built courses and written books to help independent artists succeed (my goal is to someday be listed off in the same breath as them): Bree Noble, Rick Barker, Ari Herstand… They’re all singing the same song:Read More →

If you ask artists what their dream in music is, a lot of them will answer “to hear my song on the radio!” and they’re talking mainstream, countdown of the charts radio. Cool dream, but in this piece, I’m breaking down what I’ve learnt from talking to record label people, artists and those who work in radio about what really goes on. At the end, I’ll give an idea of what you could try instead. How Programming Works: Contrary to popular belief, the radio DJs whose voices you hear on your favourite station did not choose the song playing. Those decisions are made by theRead More →

If you’re in high school and have the dream of being a singer, rapper or musical artist of any sort, this article is for you. The business can be expensive, but here are six things you shouldn’t waste your money on while taking the first steps towards your goal of having a music career. All through my high school, I was working towards being a singer-songwriter. I turned those dreams into a music blog where I talk to young artists such as yourself about business and marketing, so you can be as successful as possible. Grab some popcorn, and pretend I’m your cool older sister,Read More →

Growing Your Mailing List Is Like Ice Skating: Your Guide To Brilliant, Miscalculated and Illegal Moves: As of writing this, my local hockey team is winning, or something. Downtown Elgin street’s pubs are filled with red jerseys and face paint, and Ottawa has even made internet news for being so polite with our celebrations; only dancing in the street while we’re not blocking traffic. Now, I have never played hockey in my life. Growing up, figure skating was my sport. As you can probably guess by my personality, I cared far more about putting on a show than about winning points for grace and elegance.Read More →

Congrats, you landed an interview! You’re excited, we’re excited, we’ve set up a date and time, and you’re counting down to it. Here are a couple of things myself and other music bloggers would love to let you know. We want to make you look good. “I think having an attitude of respect for the blog is good. They should read another interview from the site. I mean, when David Ramirez told me he read my interview with Noah Gundersen… WOW.  I was blown away.” – Greg Jones, Ear To The Ground We run/work at music blogs because we love music, and can even sometimesRead More →

Have you ever stumbled across a YouTube makeup video? You know the kind: pretty girls with their DSLR cameras, perfect winged eyeliner and white bedroom walls? The top beauty gurus have millions of subscribers, who tune in 2-3 times a week to watch them host a tutorial, review a product, or give an update on their life. This up-close-and-personal style builds super fans, the kind of loyalty any musical artist would love to have. After doing a ton of research (*cough,* watching YouTube videos), I’ve managed to boil down the elements of a makeup v-logger, and found a lot of similarities to musicians on socialRead More →

Most artists I meet want press. Does this sound like you? If you’ve just released one of your first singles or EPs, you might have been looking around at all the big-name magazines – but have you ever considered small blogs? If you are a dedicated reader of Pop of Colour, you probably have. But for those who have just arrived, welcome! In this article, I’m giving you five reasons not to look over up-and-coming niche publications while seeking press. 1. They Are Open Minded Every blog has their own personal brand and style, and they build readers around that. While larger blogs have theRead More →

A few years back, an American big-box retailer decided to open stores in a new country. Target coming to Canada was a really big deal. However, within two years, they closed their doors and moved back south, after counting a $5.4 Billion dollar loss. Since then, analysts and business class textbooks alike pointed to various reasons why Target’s Canadian expansion failed. I was recently walking past one of the five locations they had opened and abandoned in the Ottawa, Ontario area. On my mind was a half-formed article idea about talented musicians with loyal local fanbases, but whose out-of-town tours still aren’t successful. Suddenly, aRead More →