A few years ago I embarked on fan-building campaign that was over the top, even for me. I would handwrite birthday cards to my email list.

Anyways, what does this have to do with mailing lists? Well, both sports have their own moves and rules. In the rush of everyone in my city being so darn happy, I’m going to compare different mailing list “moves” to both sports.

Are free digital downloads still a relevant way to create fans? You know what I’m talking about: the “sign up for our email list and receive a free track;” a track that’s also available in the iTunes Store.