The Facebook ads in my newsfeed have gotten scarily tailored to me. At least half of the ones I notice these days are trying to get me to buy online courses on the music industry. Here’s their average idea: a independent musician (that would be me) pays the creator ofRead More →

Welcome to a special edition of “secrets behind music publicity that up-and-coming artists should know.” Later in this article, I am going to break down the six types of blogs that are relevant to musicians. But first, I want to start by talking about the audience that will read allRead More →

Just because it’s available for free, doesn’t make it yours. Join me today, as I tell the true story of a company that copy and pasted an entire article I wrote to put on their website, and then asked me for permission after. I recount my honest reactions, how IRead More →

Like many aspects of the music business, record deals have also adapted with the new, digital age. Because there is a lot less extra money to throw around in the industry, labels are taking fewer chances on promising talent, and are carefully calculating the risks and ROI (return on investment)Read More →

In which Clara tells the story of her impromptu subway station interview with The Dickhead Rapper.  So, fun story. I was taking the subway the other day, and as I walked down the halls, there was this guy in almost comically sagging pants, bobbing his head to a track blastingRead More →

At Canadian Music Week 2017, I attended a moderated discussion called “An Artist’s Guide To Marketing To Fans.” One of the panelists was Ariel Hyatt, founder of Cyber PR (let me tell you she’s amazing). Anyways, one of the ideas she threw forth really stuck with me. It was aboutRead More →

Every creative entrepreneur (that would be you) has their strengths when it comes to managing professional social media. Today, I boiled them down to the main four, and created a personality quiz that identifies where you feel most comfortable. Bonus: it’s Harry Potter themed. Hogwarts, the magical school in theRead More →

Note: this article is preachy, peachy and motivational speechy. Hey you! Yeah, I’m talking to you, the fabulous creative person reading this piece right now. When you wake up in the morning, are you excited about your brand? “My brand?” you ask. “You mean my logo and colour palette?” “No,Read More →