Absurdity, when it comes to personal branding, allows you to be as over-the-top, campy, tacky, or colourful as you please.

Though so many things in our creative world have changed in the last year, one constant is that I’m bringing you my annual list of music industry predictions for this coming year.

The world is opening back up again. Let’s get dressed, and get clever when it comes to evading supply chain shortages.

If the last year has taught us artists anything, it’s the importance of community. If you recognize any of these ten friends I list below, reach out and thank them.

Radio Edits are a fascinating concept when you take a step back and think about it. If you, like me, listened to Top 40 radio while in high school, you likely heard loads of alternate mixes songs played, with segments, lyrics, and even language changes for various reasons. 

A few years ago I embarked on fan-building campaign that was over the top, even for me. I would handwrite birthday cards to my email list.

The basic idea is that each one of us feels the most understood and appreciated in one of five ways - receiving gifts, words of affirmation, quality time, acts of service, and physical touch.

As musicians, making fans feel understood and appreciated is our job - our art expresses people’s emotions in beautiful ways they can’t. It’s our talent. So then, why not find various ways to show your fans you appreciate them back, spanning across the love languages to reach all sorts of personalities?

Happy New Year! Welcome to Pop of Colour’s annual list of music industry predictions for the coming year. 2021’s can only turn out more accurate than the year before, right?

This article will break down the two different types of nostalgia that are most relevant to artists, and how to use them to unlock a whole new level of connection with your fans.

As musicians face a post-coronavirus economy, we need to have a personal strategy to overcome the mounting challenges that the virus has caused that will be here long after it dissipates.

Verifi Media has launched their first live instance of a blockchain product in action with Netherlands-based music distributor FUGA.

Mischa’s sophomore EP, Alpha Barbie, has a lot to infer in the subjects of inclusivity, gender equality, and vulnerability.

As creatives, we’re naturally more sensitive to the world around us - it’s what makes us able to tell our stories and share our messages like no other.

Let’s go through the 7 deadly sins of direct messaging, in order to to our part in making the world’s inboxes a more wholesome, respectful place…

With live streaming being such an essential way to reach your audience right now, I thought I would give an updated list of tips for musicians to live stream during quarantine.

Inclusive brand, exclusive brand… Both have their pros and cons, so let me help you figure out which direction to take yours!

This article will address why, even in this economically perilous time, musicians should not join an MLM.

Wild; fantastic; unapologetically pink. These are just some words to describe PI3RCE.

Be sure to download the free workbook full of tactical strategies and actions for each step!

Melissa Lamm is a full time singer-songwriter based in Toronto, who for the last year and a half has been live-streaming herself performing from her home, 4 times a week.